The tourism industry in the Greater Caribbean has long been considered one of the most important drivers of social and economic development of countries that are part of the Association of Caribbean States (ACS). Awareness of the high competitiveness of the tourism industry and the need for innovative marketing strategies to ensure its long-term success has highlighted that it is essential to strengthen cooperation networks between countries to increase and better share the revenue generated by tourism.
From a geopolitical point of view, it is believed that the region could gain a competitive position and thus enhance sustainability by organizing packages and marketing its various attractions in more integral to attract potential visitors. To address this issue, the AEC has sought to promote multi-destination tourism (TMD) and to strengthen cooperation and dialogue between the parties in the region interested in tourism. The goal is to use the TMD as a tool to maintain market share in the region on extra-regional markets and increase the flow of intra-regional tourists.
MORE CAREFUL LOOK AT THE MODEL TDG
Traditionally, the approach to tourism development was based on a single model of destination, each country and / or destination that compete for market share by using different marketing strategies and promotion to attract visitors. This unilateral approach still prevails widely in the countries of the Greater Caribbean, despite the efforts of various regional organizations to promote joint ventures.
The multi-destination, however, goes beyond the marketing and promotion; it is an approach to tourism development that adds value to the tourism experience while extending the benefits of tourism to multiple destinations. In this regard, the multi-destination tourism can be considered a complementary means of diversification of the regional tourism industry that takes advantage of its natural and cultural assets and contribute to economic and social growth.
From the point of view of visitors, a package based on multiple destinations offer travelers the opportunity to experience destinations / various locations, each experience filling a new desire of the visitor. This is even more important if you want to add value to tourists visiting the region, since the barriers imposed by some countries make less attractive and more expensive trips. These packages would also increase the attractiveness of the region and therefore to reduce the increasing competition from other tourist areas.
From the point of view of the locations, the multi-destination tourism offers several benefits, economic or otherwise. It is well known that the old cliche cataloging the Caribbean as 'The Destination' by excellence to enjoy the sun, sea and beaches, which does not fully reflect the originality and diversity of destinations in the region, not enough to attract modern, more experienced and socially responsible consumers. The growing popularity of niche tourism opens the possibility to position the region as a travel option based on multiple destinations and attract new markets by developing and promoting the natural, historical and cultural attributes of each country. This involves the commitment and willingness of countries to coordinate marketing, product development and investment strategies to offer A 'Destination Greater Caribbean, even if they continue to develop their special attractions.
From a regional perspective, the multi-destination tourism gives each country the opportunity to make the most profit possible of its tourism investments and activities related thereto. This is important, given the current threats and the uncertainty that the tourism sector is facing, including the reduction in flights to and from major airports in the region, the new travel policies and fees imposed in some major source markets, which had the effect of reducing trips to the region.
Recognizing that the development and marketing of multi-destination travel package at the regional level may result in increased intra-regional travel and the market share of the region's existing North American and European markets and those of emerging BRICS (Brazil, Russia, India, China and South Africa) and Latin America, the countries of the Greater Caribbean can profitably exploit their potential for diversification and present a new image of the regional tourism industry internationally. The fact that multi-destination tourism is a new and growing trend in fact an ideal development strategy; policy makers and stakeholders, including airlines and other transportation industries serving the area parties should be ready to take advantage of its capabilities.
FACILITATION TRAVEL KEY ELEMENT FOR TMD
The activity-based multi-tourism destinations in the region is low at present. There have been several attempts by regional sub-groups, particularly with regard to marketing, which were more or less successful. It is clear that what is lacking most is the development of packages and the establishment of support mechanisms to facilitate travel between countries.
In this regard, it is necessary that policymakers revise radically mechanisms controlling immigration and borders. We should consider the possibility of adopting measures for tourists to travel more easily to and among the countries of the Greater Caribbean region, such as the exemption of visa for certain countries or a multiple entry visa as the one introduced in 2007quand Caribbean hosted the world Cup cricket.
It should be noted that there are at sub-regional initiatives that seek to facilitate intra-regional travel and connectivity, such as the Single Market and Economy (CSME) of the Caribbean Community (CARICOM) and the System Central American integration (SICA). The countries of the Organization of Eastern Caribbean States (OECS) have also signed an Economic Union Treaty which allows free movement of persons. But it should be noted that these initiatives are mainly focused on trade issues and the movement of nationals between countries.
At a broader regional level, there has been very little progress, and this is compounded by the lack of effective air and sea connectivity in the region. These factors, together with the policies and procedures obsolete, constitute barriers to travel of businessmen and tourists.
For ACS, the development of multi-destination tourism and institutionalization of support mechanisms to facilitate intra-regional trips are not inconsistent with the fact that countries continue to promote their destinations. There is no intention to remove the sovereign right of a country to control immigration and restrict the entry, stay or business traveler applying the measures it deems necessary to ensure the safety of its citizens and its borders. Now the multi-destination tourism has the potential to complement and strengthen national efforts to promote their destinations by allowing standardization of policies and procedures and the sharing of information and resources.
The ACS recognizes that most of the factors strengthening the multi-destination tourism will also have positive impact on the entire tourism industry in the region. The success of any regional strategy for multi-destination tourism in the Greater Caribbean, however, is directly related to the willingness and commitment to create an environment for its development, both from the perspective of the private sector and the public sector.
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From a geopolitical point of view, it is believed that the region could gain a competitive position and thus enhance sustainability by organizing packages and marketing its various attractions in more integral to attract potential visitors. To address this issue, the AEC has sought to promote multi-destination tourism (TMD) and to strengthen cooperation and dialogue between the parties in the region interested in tourism. The goal is to use the TMD as a tool to maintain market share in the region on extra-regional markets and increase the flow of intra-regional tourists.
MORE CAREFUL LOOK AT THE MODEL TDG
Traditionally, the approach to tourism development was based on a single model of destination, each country and / or destination that compete for market share by using different marketing strategies and promotion to attract visitors. This unilateral approach still prevails widely in the countries of the Greater Caribbean, despite the efforts of various regional organizations to promote joint ventures.
The multi-destination, however, goes beyond the marketing and promotion; it is an approach to tourism development that adds value to the tourism experience while extending the benefits of tourism to multiple destinations. In this regard, the multi-destination tourism can be considered a complementary means of diversification of the regional tourism industry that takes advantage of its natural and cultural assets and contribute to economic and social growth.
From the point of view of visitors, a package based on multiple destinations offer travelers the opportunity to experience destinations / various locations, each experience filling a new desire of the visitor. This is even more important if you want to add value to tourists visiting the region, since the barriers imposed by some countries make less attractive and more expensive trips. These packages would also increase the attractiveness of the region and therefore to reduce the increasing competition from other tourist areas.
From the point of view of the locations, the multi-destination tourism offers several benefits, economic or otherwise. It is well known that the old cliche cataloging the Caribbean as 'The Destination' by excellence to enjoy the sun, sea and beaches, which does not fully reflect the originality and diversity of destinations in the region, not enough to attract modern, more experienced and socially responsible consumers. The growing popularity of niche tourism opens the possibility to position the region as a travel option based on multiple destinations and attract new markets by developing and promoting the natural, historical and cultural attributes of each country. This involves the commitment and willingness of countries to coordinate marketing, product development and investment strategies to offer A 'Destination Greater Caribbean, even if they continue to develop their special attractions.
From a regional perspective, the multi-destination tourism gives each country the opportunity to make the most profit possible of its tourism investments and activities related thereto. This is important, given the current threats and the uncertainty that the tourism sector is facing, including the reduction in flights to and from major airports in the region, the new travel policies and fees imposed in some major source markets, which had the effect of reducing trips to the region.
Recognizing that the development and marketing of multi-destination travel package at the regional level may result in increased intra-regional travel and the market share of the region's existing North American and European markets and those of emerging BRICS (Brazil, Russia, India, China and South Africa) and Latin America, the countries of the Greater Caribbean can profitably exploit their potential for diversification and present a new image of the regional tourism industry internationally. The fact that multi-destination tourism is a new and growing trend in fact an ideal development strategy; policy makers and stakeholders, including airlines and other transportation industries serving the area parties should be ready to take advantage of its capabilities.
FACILITATION TRAVEL KEY ELEMENT FOR TMD
The activity-based multi-tourism destinations in the region is low at present. There have been several attempts by regional sub-groups, particularly with regard to marketing, which were more or less successful. It is clear that what is lacking most is the development of packages and the establishment of support mechanisms to facilitate travel between countries.
In this regard, it is necessary that policymakers revise radically mechanisms controlling immigration and borders. We should consider the possibility of adopting measures for tourists to travel more easily to and among the countries of the Greater Caribbean region, such as the exemption of visa for certain countries or a multiple entry visa as the one introduced in 2007quand Caribbean hosted the world Cup cricket.
It should be noted that there are at sub-regional initiatives that seek to facilitate intra-regional travel and connectivity, such as the Single Market and Economy (CSME) of the Caribbean Community (CARICOM) and the System Central American integration (SICA). The countries of the Organization of Eastern Caribbean States (OECS) have also signed an Economic Union Treaty which allows free movement of persons. But it should be noted that these initiatives are mainly focused on trade issues and the movement of nationals between countries.
At a broader regional level, there has been very little progress, and this is compounded by the lack of effective air and sea connectivity in the region. These factors, together with the policies and procedures obsolete, constitute barriers to travel of businessmen and tourists.
For ACS, the development of multi-destination tourism and institutionalization of support mechanisms to facilitate intra-regional trips are not inconsistent with the fact that countries continue to promote their destinations. There is no intention to remove the sovereign right of a country to control immigration and restrict the entry, stay or business traveler applying the measures it deems necessary to ensure the safety of its citizens and its borders. Now the multi-destination tourism has the potential to complement and strengthen national efforts to promote their destinations by allowing standardization of policies and procedures and the sharing of information and resources.
The ACS recognizes that most of the factors strengthening the multi-destination tourism will also have positive impact on the entire tourism industry in the region. The success of any regional strategy for multi-destination tourism in the Greater Caribbean, however, is directly related to the willingness and commitment to create an environment for its development, both from the perspective of the private sector and the public sector.
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